Why E-commerce Content Marketing Gives You a Strategic Advantage

– When enterprise brands with online stores invest in digital marketing campaigns, they tend to prioritize paid advertising and social media for fast turnarounds.

– But, when you dig into the metrics that drive real marketing ROI throughout the sales funnel, they all point to content marketing.

Ecommerce content marketing improves SEO performance

Content marketing for ecommerce sites delivers a major advantage when it comes to search engine optimization (SEO).

When you consistently create and optimize high-value content around relevant keywords, you attract organic search traffic that you typically would have to pay for in the form of advertising. And that translates to massive savings considering the better return on investment of SEO vs PPC.

Plus, a well-executed SEO strategy delivers compounding organic traffic over time, leading to new customers and greater revenue. Compare that to paid media, where traffic goes to zero if you stop buying ads.

The benefits of ecommerce SEO go beyond ranking in the search engines, traffic, and lower costs. In a commissioned study, Forrester Consulting says the following about the broader business value of SEO:

“FORRESTER

CONSULTING

Marketers often see that customers who come to their sites through SEO tend to be more loyal, leading to greater lifetime value. They engage more and spend more time on their sites.

E – Commerce